3M and United Way New Zealand joined forces recently to help community charities and support services across New Zealand experiencing increased demand for their services due to Covid-19. On behalf of 3M, United Way New Zealand has distributed NZ$89,975 (US$59,000) in emergency funding to 16 community charities across New Zealand which are on the frontlines of supporting New Zealanders with the effects of the global pandemic.
A total of 98% of community frontline charities have been directly affected by Covid-19 according to research conducted in April by United Way New Zealand, managing a surge in demand alongside reduced sources of income. United Way New Zealand Chief Executive, Teresa Moore said small to medium community charities are acutely affected as they are the first port-of-call for those in need and do not have in-house marketing or fundraising resources.
“While there’s no doubt that Covid-19 is impacting everyone; young people, the elderly and those living with mental health challenges, economic hardship and family violence are disproportionately affected, says Moore.
“Thanks to 3M we were able to get funding straight to those charities on the frontlines, so they could help those most affected by Covid-19,” said Moore.
Community charities are also being approached by increasing numbers of people who have not needed support before. Food banks across the country have reported daily demand increasing more than 20 times. A charity supporting the elderly received over 1200 calls in three days as shopping for groceries online became necessary, and mental health charities, particularly those supporting youth require funding to bring in additional counsellors to support a growing number of young New Zealanders in crisis.
Charities are expecting demand to continue to grow for another three to six months, and not drop for quite some time. Many are bracing for the wage subsidy scheme which is coming to an end next month.
“Since the outbreak began, 3M has addressed the COVID-19 pandemic from all angles and across all stakeholders, and this includes supporting our community partners around the world,” said Chris LeBlanc, Managing Director, 3M Australia and New Zealand. “It’s important that 3M holds true to its core values during this pandemic by supporting our communities and improving lives. Throughout this global crisis, we will continue to look for ways to help in the fight against COVID-19.”
United Way New Zealand works alongside donor organisations such as 3M to maximise the impact of their CSR by designing and executing bespoke workplace giving and volunteering programmes which align with that organisation’s people, values and the communities they work within.
"It's rewarding to know our funding is going to where it is needed most," said LeBlanc.
To donate to one of the frontline charities: